Stop Burning Your Best People on Lead Gen.
Your best salespeople are expensive because they’re good at selling. Every hour one of them spends building lists, researching companies, and writing cold emails is an hour they’re not doing the thing you hired them to do. This isn’t a motivation problem. It’s a systems problem.
Book a 30-Minute CallManual prospecting is expensive math
Most mid-size sales teams spend somewhere between 30 and 50 percent of their total working hours on prospecting activity — finding leads, qualifying them, building outreach sequences, following up. A strong closer deciding whether a company fits your ICP is a misuse of that person’s judgment. That call should be made by a system.
That math stacks. Take a rep at $80,000 base. With benefits and overhead, you’re at $120,000 fully loaded. If that rep is spending 40 percent of their time on activities that don’t produce closed revenue, you’re paying $48,000 a year for someone to build lists. Five reps is $240,000 a year in lost capacity — not counting the pipeline you never built because those leads never got touched.
Five components, built together
- ICP definition Before any automation, we get precise about who you’re actually trying to reach. Company size, industry vertical, signals that indicate a buying moment, the specific role you need to be talking to.
- List building criteria The ICP definition becomes automated filter criteria for building target lists, refreshed on a schedule.
- Multi-channel sequence design Email, LinkedIn, phone cadence. Sequenced, considered outreach that reflects how your buyers actually buy — written for your specific market, not adapted from a template library.
- CRM integration Qualified leads flow directly into your pipeline. No manual data entry.
- Performance reporting Open rates, reply rates, meetings booked, pipeline contribution — in the same place you see the rest of your sales data.
I can’t sell you a system I don’t believe in
The prospecting system I’d build for you is the one I run for my own practice. I’ve tuned it, broken it, fixed it, and tuned it again. When the approach isn’t working, I find out before you do. That’s what it means to eat your own cooking.
Discovery to handoff in five stages
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Discovery
I understand your current prospecting process, CRM setup, sales motion, and ICP.
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Architecture
We define the target market, build the ICP criteria, and design the sequence logic. You review and approve before anything gets built.
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Build
Sequences, list criteria, CRM integration, reporting infrastructure.
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Launch
I run the system alongside your team for the first 4–6 weeks — calibration, not hand-holding. We’re watching performance data and adjusting.
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Handoff
Full documentation. Training for whoever owns it internally. You’re not dependent on me to keep it running.
Five things your team owns when I leave
- Defined target market and ICP criteria
- Multi-channel sequence library (email, LinkedIn, phone)
- CRM integration with automated lead flow into pipeline
- Performance dashboard showing prospecting metrics
- Complete documentation and training for internal ownership
Honest criteria
Good fit
- Your team spends more than 30% of time on prospecting activity
- No tightly defined ICP — reps decide for themselves who to target
- CRM pipeline is murky; nobody fully trusts the data
Not a fit
- You already have a functioning automated system generating qualified leads consistently
- Top-of-funnel isn’t the constraint — you need help closing, not prospecting
Book a 30-minute call.
I’ll tell you whether your current process can be automated or whether there’s a sequencing problem to solve first.
Book a 30-Minute Call